Hence in Asia, messaging apps are more in use. In Europe or the United States, chat and in-app messaging are often seen as natural extensions to social networks in Asia, the reverse is more common: messaging apps are the utilities whence social networks emerge from. The trend of a ‘global village’ where markets are across countries, business messaging plays an important role in getting one’s thoughts across a diverse set of audiences for an Enterprise. The South Asian regional market use messaging apps for personal and business purposes. Everyone uses a chatting app as it is much cheaper and easier than other apps. Only a few people communicate via SMS text messaging in Southeast Asia as there are no unlimited texts or phone calls. However, before diving into the individual apps, it is important to understand why OTT messaging apps are the central part of the business landscape in Asia. Viber is gaining traction in the South Asian market with its Business Messaging, especially in the Philippines, Vietnam and Myanmar. From ads to drip campaigns, brands that use message apps are able to connect better with their customers more effectively than their counterparts.
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